Moschino

Moschino is an Italian fashion house, founded in 1983 by fashion designer Franco Moschino.
In 1983 the first collection presented in Milan, Moschino Women, which has achieved significant success, confirmed the following year with a new collection. In 1985 the classic line of women's clothing, it is flanked by a man. Moschino Jeans was founded in 1986 and in 1987 the first fragrance produced by the fashion house Moschino Eau de Toilette. Franco Moschino in 1988 launched a new brand Cheap Chic Cheap Chic Woman and Man, revolutionary clothing line economy. Between 1989 and 1990 are opened two boutiques in Milan, Moschino. A decade later, it will open a third in London.
In subsequent years, the fashion house stands in sharp contrast against the fashion industry internationally. From 1991 models Moschino stop parading on the catwalk, and comes from the following year launched a provocative advertising campaign, which is an awareness of ecological and moral.
In 1993 to celebrate ten years of its operation is exposed to a photographic exhibition in Milan, the book is published in X years of chaos, and presents a procession of historical leaders. In 1994 Franco Moschino died of AIDS, and his post of creative director of the brand is recognized by his collaborator Rossella Jardini. The following year are exposed in some areas of Milan sculptures representing the symbols of the company, accompanied by written Forever (forever in Italian).
In the fall of 1999, the Moschino brand has been detected by the Ferretti Group, which opens other boutiques in Capri, Taipei, Hong Kong, Berlin, Paris, Moscow and Bombay.

Some of his fragrances include: Moschino Couture, Moschino Jeans, Cheap & Chic line, Man? And the latest Glamor (2009).